Read our latest news on web design, our latest websites and more
Being in the online marketing and website business in Palm Springs California, New Web Experts sees a lot of scams and unscrupulous offers online. It seems the popular scams of the day are online marketers offering instant or unrealistic results for SEO or website ranking. Most of these offers are too good to be true because they are. No one can ever guarantee your online ranking or page ranking. Anyone saying they can is trying to scam or hard sell you on their services. Luckily, you can often spot a SEO scam through their initial emails and communications.
Watch for typical phrases such as “Top Ten Rankings – Guaranteed!”, “We’ll submit your website to thousands of search engines and directories”, “We have trade secrets having cracked search engine formulas” and “First page results in 48 hours”. These phrases are nothing more than sales pitches and should not be taken seriously. If a SEO expert sends an email riddled with spelling and grammar errors, it is most likely a scam, and you probably wouldn't want that person to be in charge of your website's performance anyway. Overall, you should not trust overseas companies with your SEO because there is no way to keep them accountable for services rendered.
The best result for climbing search engines is to rely on organic SEO tactics to raise your website ranking. It may be a long and arduous road, but diligence behind your e-marketing efforts can pay off. If you need help with your search engine ranking or improving your online marketing, please contact New Web Experts today. We are the experts for effective online marketing in the Palm Springs and Southern California area. If you are local to our area, it would be our pleasure to schedule an appointment to discuss your online marketing strategy in person.
New Web Experts of Palm Springs, California, is proud to announce our new affiliation with Google Engage. Google Engage is a new program set up by Google for website companies and administrators. Google Engage was made to help website companies support their clients with Google AdWords' resources, education, and management tools. This is a very exciting service offered by Google for businesses, and we are excited to make use of it for our clients.
In addition to joining the Google Engage program, the website developers of New Web Experts are in the process of getting Google AdWords Certification. Google AdWords Certification is earned after finishing a number of education courses and tests from Google about utilizing Google AdWords. The benefits of this certification will help New Web Expert's clients who are using or are thinking about using Google AdWords.
With the addition of these Google resources and tools, New Web Experts continues to be one of the leading website and e-marketing services in the Palm Springs – Southern California area. If you are interested in Google AdWords or online ad campaigns please contact us today.
Legend of the firearm industry – John Bianchi – has come to us to redesign his ecommerce website. The father of the modern gun holster, John Bianchi is a pioneer in his industry. Having long retired from his corporate business, he now makes custom western gunleather. The gunbelts and holsters he makes are amazing, and he needed to redesign his website and ecommerce to help reflect that. Being local to the Palm Springs, California area; we began work on redesigning John Bianchi’s Frontier Gunleather website and ecommerce system.
Wanting to keep the essence of their original design, our web designers vastly improved on the existing design. While maintaining the original feel we were able to make the website more user-friendly and accessible for online business. Using Ecwid, a state-of-the-art ecommerce system, we were able to increase the capability of his online store with a more effective system that is very user-friendly and easy to update. Our website design team is now hard at work helping John Bianchi with his social networking for Frontier Gunleather by assisting with their Facebook and Twitter exposure. It has been a pleasure to help John Bianchi recreate his website into a more effective design. We hope to do similar website projects like his in the future as we continue building some of the best websites available in Palm Springs, California.
Need a website with advanced ecommerce capability? If you are in the Palm Springs or Southern California area and are in need of some online marketing consultation or services, be sure to contact us.
NewWebExperts.com is a leading online marketing team helping businesses and individuals in the Palm Springs, Southern California area and beyond to help increase their business. With the new year, the New Web Experts online marketing team receives a lot of questions from clients who want to improve their online marketing and business. Most inquiries revolve around the central hub of your online marketing: the website.
To help our clients and our readers, we wanted to relay some of the most important questions to consider when attempting a successful online marketing campaign. Here are four questions we ask every client when they consider a website or want to improve their existing website and online marketing.
What is the goal of your website?
This is often the most obvious question but also the most overlooked. What is the goal of your desired website? What do you plan to accomplish by having a website? Is it to distribute information? Do you want to sell products online? Are you looking to attract more business? This question must be answered thoughtfully, truthfully and carefully to get your online marketing efforts on the right track.
Who is your target audience?
This question helps answer the first as it goes hand in hand with your goals. Do you know who your target audience is? Who do you hope to sell your products or services to? What are some distinguishing characteristics that are common amongst your returning customers?
Why should viewers come back to visit your site?
Return visits and increased traffic are vital to a successful website. Are you giving your viewers a REASON to come back to your website? You have to update your website regularly with relevant information to keep people coming back. Otherwise your website will be lost in internet obscurity, which does nothing to help your business.
How can you interact and engage your visitors?
With the advent of social networking and other useful online tools, there is no reason to have a static website! Widgets, modules and components are available to help engage your visitors and increase interaction. This is another vital part to the last question, as it helps retain visitors who will hopefully turn into clients. Commenting, bookmarking and social networking all fall under this category.
By answering these questions, the New Web Experts online marketing team can help individuals and businesses clearly define their goals and assist them in creating a website tailored to their needs. If you are in the Palm Springs, Southern California area and are in need of some online marketing consultation or services, be sure to contact us.
Many clients often come to New Web Experts looking for ecommerce solutions. You don’t have to be a large company to have a successful online store. With today’s technology, there are a variety of options available for people who want to sell their goods or services online. However, before you dive into it, there are some things you should know and consider before starting an online store. Here are some basic tips and considerations to keep in mind if you want to start an online store.
- Have your business model thought out and organized. We often get website clients who say they have a great idea or want to sell their product(s) online without organizing their business first. Make sure you think through your strategy for going online. You can always contact New Web Experts for consultation on ecommerce and conducting business online.
- Consider your shipping options. Too many times have we seen clients jump into converting their business online but have not considered effective shipping. Check with Fed Ex, UPS, USPS and other shipping carriers to see which ones offer the best rates and options for you.
- Find a good shopping cart system. There are many shopping cart systems available with many different options and pay grades. Do your research and find the right one for you! If you need assistance with choosing the right shopping cart ecommerce solution, please contact New Web Experts.
- Get a merchant account. To handle online transactions and make sure financial data is secure, you will need a reliable merchant account. Like shopping cart systems, merchant accounts vary from service provider and often charge a certain percentage per transaction.
These are just a few of the things you need to consider when making the leap to online selling. There are many resources and services out there that offer great support at affordable prices or even free. Contact NewWebExperts.com today for help setting up your online ecommerce solution.
