NewWebExperts.com is a leading online marketing team helping businesses and individuals in the Palm Springs, Southern California area and beyond to help increase their business. With the new year, the New Web Experts online marketing team receives a lot of questions from clients who want to improve their online marketing and business. Most inquiries revolve around the central hub of your online marketing: the website.
To help our clients and our readers, we wanted to relay some of the most important questions to consider when attempting a successful online marketing campaign. Here are four questions we ask every client when they consider a website or want to improve their existing website and online marketing.
What is the goal of your website?
This is often the most obvious question but also the most overlooked. What is the goal of your desired website? What do you plan to accomplish by having a website? Is it to distribute information? Do you want to sell products online? Are you looking to attract more business? This question must be answered thoughtfully, truthfully and carefully to get your online marketing efforts on the right track.
Who is your target audience?
This question helps answer the first as it goes hand in hand with your goals. Do you know who your target audience is? Who do you hope to sell your products or services to? What are some distinguishing characteristics that are common amongst your returning customers?
Why should viewers come back to visit your site?
Return visits and increased traffic are vital to a successful website. Are you giving your viewers a REASON to come back to your website? You have to update your website regularly with relevant information to keep people coming back. Otherwise your website will be lost in internet obscurity, which does nothing to help your business.
How can you interact and engage your visitors?
With the advent of social networking and other useful online tools, there is no reason to have a static website! Widgets, modules and components are available to help engage your visitors and increase interaction. This is another vital part to the last question, as it helps retain visitors who will hopefully turn into clients. Commenting, bookmarking and social networking all fall under this category.
By answering these questions, the New Web Experts online marketing team can help individuals and businesses clearly define their goals and assist them in creating a website tailored to their needs. If you are in the Palm Springs, Southern California area and are in need of some online marketing consultation or services, be sure to contact us.